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Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.Some 42% of Americans now know someone who has used an online dating site or app, up from 31% in 2005.
That is a three-fold increase over the 7% of seniors who said “yes” to this question in 2005.
has become steadily more prevalent in recent years.
In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.